Challenge

TicketNew are cinema and theatre software providers, with a heritage for delivering ticketing solutions for major sports events in India. We provided the brand strategy and collateral for their European launch at CineEurope – a major industry event where their target audience would be present.

Insight

TicketNew’s unique offering focused on a ‘One-Stop-Shop’, end-to end ticketing solution for cinemas, exhibitions and stadia. We developed “Out of the Box Office Thinking”, an inbound marketing campaign that spanned digital, VIP engagement and social.

Outcome

CineEurope was a major success, providing new customers – including Odeon – and a rich pipeline of prospects to the TicketNew Brand.