Challenge

The movie business is global. Sony 4K Cinema need to talk to different audiences in different parts of the world. And to ensure they have consistent messages across the globe, they needed to speak with one voice.

Insight

We created a set of assets and messaging guidelines to ensure there was a global voice for Sony 4K Cinema. By simply providing a creative style we helped Sony 4K messaging to be instantly recognisable as coming from Sony 4K Cinema.

Outcome

• Communicated clearer understanding – around the world – of what Sony 4K Cinema delivers.
• Helped Sony be recognised as a global player.
• Gave Sony staff a shared platform that can be used anywhere in the world to attract attention, engage interest and convert that interest into sales.