We needed to create the entire brand identity for Darling, the vintage fashion brand. From launch, Darling set out with the mission to deliver luxury on a budget, with emphasis on English design quality.
Our branding needed to epitomise this mission and stand out from competitors.
The identity was designed to complement the style of the clothing and the attitude of the owners.
We created a logo that serves as both signature and hallmark which could convey the essence of what Darling stands for. It would also work across all media, particularly digital platforms.
A brand built from nowhere has now become globally successful with numerous stockists all over the world. The label is sold in leading department stores, including Selfridges. The brand has been well-received and widely embraced by both consumers and the trade.