Towergate Cyber Campaign

To increase customer engagement and retention, we developed a campaign for Towergate which incorporated an element of gamification adding fun and interactivity into what can be described as a fairly bland financial product – cyber insurance. The objective was to educate and empower prospects by providing them with real-time feedback on their level of risk of a cyber-attack. All customer data was stored in a back end digital portal that was then shared across the client broker team for follow up and prospect nurturing.