Sony Professional website

In line with its increasing focus on customer-centricity, Sony Professional wanted to re-visit its European website to ensure it delivered a better user  experience for all its target audiences. Research showed that among professional users, individual needs really were unique – to the point where there was  no ‘typical’ user, even in a given sector. So we understood that we had to make the site as intelligent as possible, giving it the ability to react to individual  users’ unique needs, and to deliver tailored content in real time.