Sony PROduction Awards

Branding for the Sony PROduction Awards – a creative film competition for professional and student filmmakers. We created the call-to-entry awareness video that was seeded across Europe, supported by a mix of social media and online advertising.
We achieved 99.8% of our target of 1,000 new-to-Sony videographer registrations – creating the desired pipeline of new customers. The Sony PROduction Awards have now become an established annual event, reinforcing Sony’s cutting-edge creative credentials.