Multiply x Step2Skills
Integrated campaign for Multiply, a government-funded programme that aims to boost numeracy skills in work and daily life for adults aged 19 and over (who do not already have a GCSE grade C/4 or higher in Maths or equivalent). The ‘Count Me In!’ slogan and the ‘Number Ninja’ character were created to engage, build confidence and reduce anxiety with numbers, to an audience known to be maths adverse and in urgent need of support.
CLIENT
Hertfordshire County Council
SECTOR
SOCIAL IMPACT
DISCIPLINE
Branding/Marketing/Digital/Social
Play Step2Skills Bills
Play Step2Skills Restaurant