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Imedeen

Imedeen is a cosmetic skincare product which is presented in tablet (pill) form. When taken, results are only apparent after 90 days, requiring user discipline to stay the course. We needed to bridge the gap between face-to-face sales and passive retail distribution by delivering immediate emotional benefits – whilst the product is working under the skin. To achieve beautiful skin takes time and dedication. We were tasked with creating a content experience – from website, to social and beyond, that best supports the target audience as they embark on their product journey from acquisition to advocacy.

CLIENT
Pfizer
SECTOR
HEALTHCARE
DISCIPLINE
Marketing/Digital/Social