Darling Clothing

We created the brand identity for Darling, the vintage fashion brand. From launch, Darling set out with the mission to deliver luxury on a budget, with emphasis on English design quality. Our branding needed to epitomise this mission and stand out from competitors.
The identity was designed to complement the style of the clothing and the attitude of the owners. We created a logo that serves as both signature and hallmark which could convey the essence of Darling’s values.